Pay Per Click Management
There are several benefits to using PPC instead of SEO for your online advertising needs. Perhaps the most obvious benefit is that PPC provides a quick way to generate traffic to your site. When you launch a PPC campaign, you can start seeing traffic within minutes instead of the weeks or months it can take…
Unintended Consequences: The Risks of Negative Media Coverage
Has your organization been the subject of unfair or inaccurate press reports? If it hasn’t happened yet, it will at some point. It’s a rite of passage for successful enterprises. And it doesn’t have to be a bad thing if you’re prepared to respond — as firms like Alpha Consulting Limited and Asiaciti Trust did…
Songbirds get more colourful the closer they live to the equator
A 19th-century hypothesis confirmed at lastWHEN THE Prussian naturalist Alexander von Humboldt arrived in South America in 1799, the colours astonished him. “Look at the blossoms, the birds,” he wrote. “Even the crayfish are blue and yellow.”In the intervening centuries, Humboldt’s musings have morphed into an informal, if controversial, hypothesis about the world’s living things:…
Policy experiments have been good for China
IN MAY 1919 John Dewey, an American philosopher, embarked on a lecture tour of China. “We are going to see more of the dangerous daring side of life here,” he predicted. His celebration of learning by doing and social experimentation was enthusiastically received by the country’s daring reformers and dangerous revolutionaries. At least one of…
Bonds signal recession. Stocks have been buoyant. What gives?
Stocks may have been ahead of bonds on inflation riskWAR! FAMINE! Death! AIDS! This is how Bill Hicks, a revered comedian who died in 1994, aged 32, riffed on the disorienting effect of watching cable news. Homelessness! Recession! Depression! The shocking headlines come at you relentlessly. But look out of the window and everything seems…